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Packaging
Secondary packaging – Making an impression
Requirements for secondary packaging are split between savings and sustainability in mass, and innovation and differentiation in luxury. Regarding sustainability, boxes are increasingly designed to be reused while some suppliers offer recycled/recyclable and biodegradable options. Moreover brands can cut material usage by using outer packaging as a platform to provide consumer information. This said, luxurious, heavy board carton remains part of the expectation
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Sustainability
Packaging – sustainable in luxury
Luxury beauty brands are moving towards sustainability, adopting eco-friendly packaging solutions including reusable packaging, lightweighting, recyclable/recycled materials and products certified by organisations like the FSC. But are customers more concerned about the look rather than the eco-friendliness of packaging?