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With more than 90 years of hands-on experience, Schwan Cosmetics is a leading private-label manufacturer of cosmetic pencils and products worldwide and counts numerous internationally renowned cosmetics companies among its customers.
Our Promise: Creating solutions for brands on a mission
Our innovative power lies in the success of our customers. In close cooperation and partnership, we are making our customers’ visions reality by creating expertly designed cosmetics, custom innovations, and sustainable solutions that set trends worldwide.
With our knowledge, our conviction and our creativity we help our customers shape the future in the cosmetic world and beyond – for their success today and tomorrow.
We live beauty
Our journey started in 1927 when we invented the world's first cosmetic pencil. The Schwan Cosmetics Eyebrow Pencil and our customer-centric corporate philosophy laid the foundation for countless other innovations and decades of successful growth. Today, Schwan Cosmetics is active on five continents in 130 countries, with more than 3,000 employees and state-of-the-art technology that meets the highest standards.
Our Purpose: Mindful Beauty
We believe in innovations and services that are aimed at the needs of the users. We believe in products that promote diversity so that everyone can celebrate and highlight their uniqueness. By being mindful of the world we live in, the products we create and how we create them, we strive to offer colour cosmetics that help everyone express themselves, not disguise themselves.
Translating consumer insights into product concepts
At the heart of our strategy is our approach to identify key market opportunities and consumer needs early on. It is our ambition to develop highly relevant products at the right time to ensure that we can be a strong partner in empowering you, your brands and your consumers.
Colour Cosmetics without compromising the environment or the performance
High performance is an important part of our strategy. By transforming our portfolio into a clean and transparent one, we are developing the sustainable solutions of the future, without compromising on performance.
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