Rita Corporation

Activities: Distribution Ingredients

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    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode

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Distribution

Surfactant solutions – breaking the mould

John Woodruff looks at mild surfactants for shower gel and body wash formulations, as well as new emulsifiers, solubilisers and thickening aids for systems that respond poorly to the addition of electrolytes. Also included are ingredients for maintaining foam and boosting the effect of SLES.
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Ingredients

Hair technology – thoroughly clean & perfectly conditioned

Surfactant systems for effective shampooing, natural cleansing agents and the use of skin care ingredients in conditioners are major stories in hair care technology, while more ingredients are being launched for use in niche products, such as those for itching scalps and greying or thinning hair.
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