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Trending Articles
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Aptar Beauty
Aptar Beauty is a leading and innovative dispensing solution provider for beauty brands around the world. We focus on value-added sprays and dispensing solutions for fragrance,...
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Skin Care
Proactiv Company rebrands as Alchemee as it moves beyond acne
The owner of anti-blemish stalwart Proactiv is poised to launch two new brands
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Proactiv ad banned for suggesting children with acne will be bullied
The skin care brand featured a tearful Jorgie Porter describing her spot-prone teenage years
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Proactiv adds acne-fighting products to collection
Marketing
X Out names social media star Cameron Dallas as new face
The Proactiv Company owned brand began working with the digital sensation earlier this month across its broadcast and online marketing
Skin Care
Sarah Michelle Gellar is new face of Proactiv+
Actress Sarah Michelle Gellar is the new celebrity face of acne skin care line Proactiv+
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Media
Groomed Youth – market power for the teens
Understanding the consumer preferences of the younger generation is a key notion for the entire personal care market as the youth of today further their position of power for brand owners.
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