New Vision Packaging

Activities: Packaging

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Packaging

New Vision Packaging are thrilled to announce their sponsorship of the prestigious Pure Beauty Awards 2024, in the ‘Packaging and Design’ categories

NVP have an 18-year history working at the heart of the beauty and personal care markets, having produced their first packaging for these sectors for the Lee Stafford Hair Care brand back in 2006
Packaging

FOMO and successful limited edition packaging strategies

The unique power of using limited edition packaging to induce FOMO is that it turns what can be quite negative feelings – regret and exclusion – into a positive experience when a customer purchases the product
Packaging

Packaging – Luxe appeal

Sales of luxury gift sets in the UK have dropped slightly, which may be attributed in part to the conservative packaging structure of many sets. Brands can maximise gift set impact and sales through the use of printing techniques like embossing, foil effects and varnishes on sleeves. Meanwhile, although sustainability is hard to pursue in an area where appearance is paramount, the use of sustainably sourced materials is growing
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