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Activities: Media

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on investment through media and online retail analytics

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"We selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category. The mediaSELECT tool was the best of all those considered by the global PR team" - Remi Mobolade, Global PR Manager, Huda Beauty

Resources

mmi Analytics

Going Granular: Why One Media Tracking Platform is Key to Powering Your PR Strategy - GET E-BOOK

While 57% of consumers think that less than half of brands create content that feels authentic, print, and digital media provides them with the ‘word of mouth’ insight they seek. But how do you boost those media mentions?

In our latest eBook we reveal how you can gather the most value from your media monitoring service.

mmi Analytics

The resilience of Fragrance: 2021 media and etail presence in review - Watch the replay now!

We presented etail and media highlights at the 2022 Fragrance Foundation; Hot off the Press virtual event on the 8th of February.

What were the fragrance trends in 2021 and what can we learn from them? We looked at the data within the industry in terms of media and etail presence including: Watch the replay now!

Check out the mmi blog

7 of the Fondest Scent Memories From the mmi analytics Team - read more

How to Automate Data Collection for Discounts On Your Beauty Products - read more

mmi Analytics acquires influencer marketing startup Achoo - read more

media solutions

influencer CONNECT

Discover, validate, track and evaluate campaigns with authentic social influencers on our influencer management platform - find out more

media PRO

Track a proprietary media list across print, online and social for 950 brands with industry benchmarking in 6 beauty categories - find out more

media SELECT

Implement global standards across your brands within a defined competitor list in print, online and social media - find out more

media CAMPAIGN

Monitor the effectiveness and measure the ROI of influencers and media employed for your global campaign activity - find out more

etail solutions

ad CHECK

Optimise online co-op advertising share of voice and quality of execution to drive etail conversion - find out more

shelf VIEW

Protect your brand equity and optimise online retail sales conversions - find out more

price POINT

Monitor how my products are priced and promoted by etailers versus the competition - find out more

market PROTECT

Identify grey market sellers, protect your brand and stop losing sales revenue - find out more

image BANK

Always have your finger on the pulse of past and current brand identity images - find out more

Social Media

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Trending Articles

  1. You need to be a subscriber to read this article.
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    New eye creams are answering the top skin care concern for men Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
  2. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  3. You need to be a subscriber to read this article.
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    Exclusive: Glossier reopens UK Black Beauty Grant Programme In partnership with Black Girl Fest, the brand is looking to once again provide funding to five ‘early stage’ Black beauty founders in the UK
  4. L'Occitane fends off lawsuit over online privacy violations Law firm Zimmerman Reed and 3,144 customers claimed that the company's website tracking tools violated consumer privacy
  5. EU gives TikTok 24 hours to submit risk assessment on money-for-views app The app features a ‘Reward Program’ which allows users to earn points from watching videos, liking content and following creators

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

Related Content

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UK Beauty Editorial Coverage is Down 22% in 2022

As a leading provider of PR and media data mmi Analytics has a finger on the pulse of any sudden changes across the media landscape
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Tickets now on sale to crown the season’s diamond at the Pure Beauty Awards

The famed event will be back at 8 Northumberland Avenue, London
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The ton is abuzz as regal-themed Pure Beauty Awards opens for entries

The Pure Beauty Awards is officially welcoming entries for its 21st year
You need to be a subscriber to read this article.
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Marketing

How beauty brands can navigate the media landscape in 2022

YouTube saw one of the biggest declines in beauty mentions in 2021 – but which platforms are taking over? And how can beauty brands keep up with shifting behaviours online?
You need to be a subscriber to read this article.
Click here to find out more.
Finance

MMI Analytics raises £4.5 million to expand beauty digital insights and new territories

The British technology company specialises in monitoring media, marketing and e-commerce data across the world’s largest beauty markets
Media

6 things to look for when choosing a beauty media monitoring and insight partner

In partnership with MMI Analytics
Retail

Pure Beauty Awards UK reveal the 2021 shortlist

The highly anticipated shortlist has been revealed and voting is now open
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