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    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
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  4. Charlotte Tilbury doubling down on fragrance with new perfume collection IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou worked with the beauty brand to create the six-strong perfume range
  5. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi

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Fragrance

Scents of Individuality in a world of mass consumption

In an increasingly commercial world of mass consumption, niche perfumes are appealing to men as they focus on exclusivity, authenticity, quality ingredients and taking creative risks
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