BASF Care Creations

The Personal Care business of BASF strives to anticipate market demands for new personal care products and concepts for all applications in the personal care market.

Its wide product range includes, beside others, surfactants and emulsifiers, polymers, emollients, specialty actives, pigments and UV filters.

With production and development sites as well as sales and marketing offices all over the world, the business offers ist customers the winning combination of global reach, technological excellence and formulation expertise.

Its focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF’s Personal Care business a valued partner for the personal care industry.

Market Segments

Specialised in your business

Nobody knows your business like you do – good to know your partners at BASF’s Care Creations™ speak your language. And because we make it our business to know your business, we have created dedicated teams specialising in the main market segments we serve.

What’s new

Innovation platforms active ingredients

Three platforms were invested into, to develop three major fields: Epigenetics, Microbiome, and Extraction.