Meet the buyer: John Bell & Croyden’s Head Beauty Buyer on 2022 trends and the brands she’s eyeing

Marcela Selimi is the Head Beauty Buyer at luxury retailer and pharmacist to the Queen, John Bell & Croyden. In this exclusive Q&A she explains how she cherry picks the best brands to feature at its Soho store, London, and the brands she’s going to be backing in 2022

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