Virtual goldmine: How NFTs are overhauling beauty's marketing strategies

From fragrance crowdfunding to charity collaborations, the digital collectable art is causing cosmetic brands to reimagine their consumer relationships

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Floral Street joins British Beauty Council as Patron

The fragrance brand's founder Michelle Feeney is a member of the industry body's Sustainable Beauty Coalition and has ...

Remington selects influencer Lucy Mecklenburgh as first-ever beauty ambassador

‘The Only Way is Essex’ star has landed a 12 month contract with the hair care staple

Made in Chelsea’s Liv Bentley bridges gap between sex and self-care with Jomo brand launch

Created in partnership with celebrity make-up artist Bella Campbell, the label’s flagship arousal oil is infused with ...

Op-Ed: The end of the digital native beauty brand

George Gottl, Chief Creative Officer of retail design agency UXUS, explains why digital native beauty brands must ...

P&G and AS Watson reveal co-created skin care brand aio

Dubbed a futuristic collaboration, the Japanese brand targets a younger demographic with simplicity and sustainability ...

Cosmetic surgery adverts will be banned for under 18s in 2022

UK watchdogs have ruled that young people should be protected from ads due to their vulnerability to body image ...

Trend forecast 2022: The application of joy in beauty

Cosmetics Business is relaunching our Trend Report series to bring you weekly trend insights for an optimised reader ...

Jeffree Star Cosmetics and KVD Beauty among brands to lose popularity in 2021

Beauty brands have seen a significant reduction in searches over the last 12 months – but why?

Lush boss Mark Constantine ‘happy to lose £10m’ after quitting social media

Beauty empire exited four major social channels over unethical practices on Black Friday

Sustainable storytelling: WaterBear and Natura's new approach to activism

The Head of Strategy at planet-activism streaming platform WaterBear discusses its partnership with Natura & Co

Male hair loss stigma: The rise of the 'bald positivity' movement

From acne to body, positivity movements have swept the breadth of the women's beauty sector, but now it's the turn of ...

The original beauty influencers (10 years later)

A decade on from winning friends and influencing people, many of the beauty industry’s early adopters of social media ...

Best of beauty revealed: 2021’s favourite brands

New report lists the crème de la crème of beauty brands in the world today – and the rising stars to watch

Queen of collagen Sally Olivia Kim joins forces with Geltor on new vegan brand

Partnership is the duo’s first joint venture since Kim joined the business as Entrepreneur-in-Residence in October

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