e.l.f. Cosmetics taps into gaming community with Twitch star Loserfruit

The social media sensation will bolster the brand’s online presence with beauty fans

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Love, Dove: Beauty brand spotlights heartwarming stories of positivity

The new campaign in partnership with TikTok influencer Lexy Burke highlights ‘everyday heroes’ in communities ...

Morphe turns to 1990s product nostalgia this winter

The maker of influencer James Charles' make-up line has partnered with children's fashion designer Lisa Frank for its ...

Monat donates £11,000 to Beauty Banks and Future Dreams charities as it appoints new UK ambassadors

Paola Bizzarro and Bukie Adebola-Ezeh will work with the direct selling brand's Gratitude philanthropic arm to raise ...

Cosmetify launches beauty price comparison app ahead of Black Friday

The cosmetics website aims to help shoppers find the best deals and savings across more than 1,700 brands

Ask Heidi: "I was confident I would get promoted soon, but now we are all working from home. How can I stand out?"

In this month’s real-life advice column, recruitment and careers specialist Heidi Bannister helps one reader get ...

Maria Nila makes beautiful music with Swedish pop sensation Zara Larsson

The 'Lush Life' hitmaker described the sustainable and cruelty-free brand as her 'go to' hair care brand

The show must go on as the Pure Beauty Global Awards 2021 opens for entries

The global industry event returns for its 4th year, after launching in Dubai in 2018

Skin care bundles gain traction as lockdown acne rises

The pandemic has been blamed for a new wave of acne sufferers as masks and stress impact skin health, but one expert ...

YSL Beauté stands up against intimate partner violence with Abuse is Not Love campaign

One woman is killed by her partner approximately every three days in the US, UK and France, according to the L'Oréal- ...

Animal Crossing: How beauty brands are finding a home in Nintendo's best-selling game

Luxury and personal care giants are tapping into the open-ended game that has exploded in popularity during the ...

Cosmetics Business reveals the 5 latest bath & body trends in new report

The Covid-19 crisis has reinvigorated the bath and body category, with hygiene and self-care products becoming vital ...

Feeling off-colour: Can make-up make a comeback post-Covid?

The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and ...

Kylie Cosmetics takes inspiration from Christmas’ favourite Scrooge, the Grinch, for festive collection

The 20-sku collection features shades inspired by the Christmas icon, as well as traditional festive colours including ...

Huda Beauty sees off competition from Kylie Cosmetics to take most popular brand of 2020, again

The brand’s social media influence is leaps and bounds above its competition, so what’s making Huda Beauty so ...

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