Serum among the stars: Estée Lauder to become the first beauty brand to go into space

The cosmetics brand will take part in NASA’s drive to commercialise low-Earth orbit by sending one of its hero products to the International Space Station

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Instagram stories integral to influencer marketing

A new study by Tribe Dynamics found almost 80% of brands said Instagram stories had ‘significantly’ impacted ...

Kim Kardashian’s make-up artist Mario Dedivanovic unveils By Mario make-up line

The long-serving MUA has previously worked on collaborative collections with Sephora and KKW Beauty

Anxiety and hope about a new beauty product makes consumers more likely to buy it

New research has found that feelings of anxiety counterbalanced with hope about a new product makes consumers more ...

Feeling off-colour: Can make-up make a comeback post-Covid?

The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and ...

Project CosmoSkin: New venture launched to develop cosmetics that can be worn in space

Ana Holdings and Pola Orbis’ project CosmoSkin will develop products to be worn ‘comfortably’ in zero gravity

Shiseido taps into Nintendo’s Animal Crossing to connect consumers

For the Japanese brand’s new ‘Camellia’ project it is asking customers to video themselves playing the game to ...

Cosmetics Business reveals the 5 key eco-packaging trends shaping the future of beauty in new report

This report reveals how beauty brands can identify and overcome challenges in sustainable packaging, and spotlights the ...

Gwyneth Paltrow lands ambassador role with Merz Aesthetics

The Goop founder will front the campaign for the firm’s new Xeomin anti-wrinkle service

Tisserand Aromatherapy encourages self-care with new wellbeing hub

The online platform offers four themed sections to meet customers’ wellbeing needs

The beauty and wellness brands available to order on Deliveroo

From luxury sheet masks to CBD oils and one day exclusive offers, the British food delivery app is now helping brands ...

How to thrive in a recession, according to the brand founders that launched in the 2008 financial crash

Beauty must harness the same fighting spirit as in 2008, albeit with a digital state of mind

Becca Cosmetics: Will 'no pigment' make-up save the category?

Consumers turned to skin care brands for solace during lockdown and many haven't worn make-up in months. Will ...

Amazon backs premium beauty with launch of Luxury Stores

The invitation-only platform will feature established and emerging high-end brands including beauty and fragrance

Actress Malin Akerman appointed as Ambassador for CoolSculpting

The ‘Rampage’ and ‘Couples Retreat’ actress has been named the first Allergan Aesthetics body contouring partner

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