Feeling off-colour: Can make-up make a comeback post-Covid?

The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and skin care instead. So, what do experts think the sector can do to rebound?

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Breaking News

ColourPop drops official make-up line with Nintendo’s Animal Crossing

Customers can create their favourite island looks with palettes inspired by The Able Sisters, Tom-Nook and all the gang

Bobbi Brown marks new era of beauty with first-ever Global Artist Director

Industry expert Hannah Murray will lead Bobbi Brown’s new artistry direction, creating a more modern image for the ...

Beauty collaborator of Love Island's Olivia Buckland beats forecasted sales for 2020

The owner of W7, which tapped the ‘Love Island’ contestant as the face of its cosmetics brand in 2018, outperformed ...

Animal Crossing: How beauty brands are finding a home in Nintendo's best-selling game

Luxury and personal care giants are tapping into the open-ended game that has exploded in popularity during the ...

Fast fashion brand Missguided breaks into beauty with 148 skus

The new competitively priced cosmetics range complements the chain’s affordable apparel line

Clarins heiress Virginie Courtin-Clarins named Deputy CEO of group

The granddaughter of Clarins’ founder Jacque Courtin-Clarins has taken on a central role within the French beauty ...

Cosmetics Business predicts 5 Global Beauty Trends of 2021 in new report

As the changed world of beauty enters 2021, this report reveals how brands can adapt to the new reality, and shifting ...

MAC unveils debut make-up collection marketed as gender-fluid with Harris Reed

Famed for their fashion label’s fluidity, Reed has created a collaborative beauty line inspired by ‘glam-rock ...

MAC admits Sims 4 make-up palette was a former ‘universal fan-favourite’

Following the product’s launch on Monday, fans were quick to notice the familiarity of its shades and names

Becca Cosmetics: Will 'no pigment' make-up save the category?

Consumers turned to skin care brands for solace during lockdown and many haven't worn make-up in months. Will ...

Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report

Colour cosmetics is experiencing its toughest time in years, but by focusing on digital transformation, brands can ...

How to create a lipstick that consumers will love

Gaëlle André and Clara Roux from contract manufacturer STRAND High Tech Color Cosmetics explain the dos and don’ts ...

Centric Brands broadens licensing portfolio with Taste Beauty acquisition

The beauty and fashion maker holds the cosmetics and bathroom product licences for Warner Brothers, Nickelodeon and ...

Singer Halsey enters beauty space with debut brand

The 'Without You' signer joins celebrity founders Selena Gomez and Rihanna in the beauty arena

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