Cetaphil, the sensitive skin care specialist, is undergoing a brand evolution with newly updated formulas, complete with sleeker and more sustainable packaging to further its mission of caring for both consumers' skin and the planet.
The Galderma-owned brand has boosted its best selling cleansers and moisturisers – including its Gentle Skin Cleanser, Daily Facial Cleanser, Moisturizing Cream, Moisturizing Lotion, and Advanced Relief Lotion – with a dermatologist-approved blend of niacinamide (vitamin B3), panthenol (vitamin B5) and hydrating glycerin, which is said to be clinically proven to improve skin's resilience and defend against the five signs of sensitive skin: irritation, roughness, tightness, dryness and a weakened skin barrier.
June Risser, Vice President and General Manager of Consumer Business at Galderma, said: "As leading sensitive skin specialists with a nearly 75-year-heritage of offering consumers dermatologist-recommended products, we are dedicated to providing complete care for all sensitive skin types.
“In order to meet the needs of today's consumer while also delivering on our commitment to innovation, we made the decision to upgrade some of our original products, most of which haven't changed since they were first brought to market.
“It's important that we are not only meeting – but exceeding – the current standards that our consumers expect from a sensitive skin care brand, and we believe our new and improved formulas will allow us to do just that."
As part of Cetaphil's upgrade, the products are now housed in sleeker, more modern packaging, featuring a new logo and colour coding to help consumers find products for their specific skin type.
In line with the brand's sustainability commitments, the packaging is also partially recyclable, while the cleansers and moisturisers feature biodegradable formulas, which Cetaphil says it plans to extend to more products in the future.
The makeover comes during a year of significant expansion for the dermatologist-backed brand, which this year has added 16 products to its porfolio, including its first foray into the sun care category with its Sheer Mineral collection, as well as strengthening its line-up of products to care for problem skin with the Gentle Clear collection of products, developed for acne-prone skin, and Healthy Radiance line, which targets concerns such as dark spots and uneven skin tone without irritating sensitive skin.
Meanwhile, in a bid to further meet consumer demand for 'clean' formulas, the reformulated products are free of parabens, sulfates and animal origin ingredients, and have not been tested on animals.
